Once upon a time, in an Internet far, far away – which is to say, 6 months ago – I tweeted about Air Canada. I tweeted about them a few times, actually – I tweeted that they’d broken my nephew’s wheelchair, and I tweeted that they were working to replace it, and then I tweeted that they hadn’t, in fact, replaced it and had instead left Tanner stranded, immobile, while his mother and I scrambled frantically to reach someone at Air Canada on the telephone and did anyone out there have a number that didn’t start with 1-800 and end with ‘we’re sorry, ma’am, but you’ll have to call back on Monday’? – and it kind of started what is often colloquially referred to as a shit storm.
I’ve never written about that shit storm. I’ve never written about it because, frankly, by the time it was over I was sick of the whole thing. I was sick of the whole thing during the whole thing, actually: I was sick of what it did to Tanner and my sister; I was sick of how it took hold of us and shook us and demanded that we explain ourselves, dammit; I was sick of how it spilled TV cameras and reporters into the hall outside our room and how it pulled them along behind us on the sidewalk and in the park and on the subway and demanded that they ask, again and again, does this demonstrate the power of Twitter? Does this demonstrate the power that Twitter gives the little guy? I was sick of trying to explain, yes and no; it’s complicated; this is a triumph, and also not a triumph, and could you please leave that little guy alone? Because that little guy is scared and confused by all of the attention and this isn’t helping.