When I got to the South By Southwest Interactive festival this past weekend, someone told me to not tell anyone that I was a mommyblogger. “Say personal blogger, or lifestyle blogger,” this person said. “Just not, you know, mommy.”

It was too late. I’d already ridden in from the airport on a short bus full of hipster boys, who had asked me what I was there for, and whether I was in film or tech (the fact that I did not sport an ironic mullet tipped them off, I suppose, to the fact that I was not there for music), and I had felt compelled to explain that I was kind of in tech, if by ‘in tech’ he meant ‘writes about frankenvulvae and Ativan-dependence online.’

“I’m what’s sometimes referred to as a mom-blogger,” I said. “Oh,” he replied. “You’re a mom? Do you know anyone who buys animated shorts? Like, say if they were kid-friendly?”